Skip to Content

The "Do Not Do" List (Prohibited Acts) 3

Course Navigation

FLORIDA REAL ESTATE SALES ASSOCIATE COURSE

Chapter 8

Section 12 of 41

Discriminatory Advertising - Your marketing cannot target or exclude specific groups.The Rule: You cannot make, print, or publish any notice or ad that indicates a preference, limitation, or discrimination.The Trap: Be careful with adjectives!Bad Ads: "Perfect for empty nesters" (Age/Familial Status bias), "Walking distance to Synagogue" (Religious bias), "Christian roommate wanted" (Religious bias).Good Ads: Describe the property, not the person. "Quiet neighborhood," "Large master suite," "Near places of worship."
Rating
0 0

There are no comments for now.

to be the first to leave a comment.